Nearshoring has enabled many companies to reduce costs, improve communication, and increase operational efficiency. Both tech giants and startups have adopted this model to leverage nearby, highly skilled talent without the challenges of traditional offshoring.
In this article, we explore success stories of companies that have effectively implemented nearshoring, gaining competitive advantages in software development, cybersecurity, artificial intelligence, and fintech.
Tech Companies Thriving with Nearshoring
Google: Innovation Centers in Latin America
- Locations: Mexico, Colombia, Brazil, Argentina
- Industry: Software development and artificial intelligence
Google has expanded its presence in Latin America by establishing engineering hubs in Colombia and Argentina. The tech giant benefits from the region’s proximity to the U.S. and its highly skilled AI and machine learning talent.
- Faster product development
- Hiring costs 40% lower than in Silicon Valley
- Teams working in real-time with the U.S.
IBM in Mexico: Nearshoring for AI and Cloud Computing
- Locations: Guadalajara, Monterrey
- Industry: Cloud computing, artificial intelligence
IBM has strengthened its footprint in Mexico, investing in innovation centers in Guadalajara. The country plays a key role in IBM’s cloud solutions development strategy.
- Faster AI solution implementation
- Lower employee turnover compared to Asia
- Closer proximity to U.S. clients
Nubank: The Fintech Giant Betting on Brazil and Mexico
- Locations: Brazil, Mexico, Colombia
- Industry: Digital banking and fintech
Nubank’s rapid growth has been fueled by nearshore talent, with development teams in Brazil and Mexico.
- Over 80 million customers in Latin America
- Accelerated expansion into the U.S. and Europe
- Reduced technology infrastructure costs
Why Does Nearshoring Work?
These success stories highlight key advantages of nearshoring:
- Greater control over processes
- Teams more integrated with company culture
- Lower operational costs without sacrificing quality
- Improved communication and real-time collaboration
As the trend continues to grow, more companies are turning to Latin America and Eastern Europe as key tech hubs for the future.
